312-332-2915 Email Us
Home News The Lawyer's Shot Seen 'Round Chicago

Chicago Divorce Lawyers

The Lawyer's Shot Seen 'Round Chicago

Marketing for Lawyers
June 1988
Volume 2, No. 2

Two Chicago lawyers' new approach to marketing appears to have taken the Windy City's legal community by storm.

Rosaire M. Nottage and Eunice Ward hung out the shingle on their matrimonial law practice, Nottage & Ward, about seven months ago, and now are in the process of building up business with a somewhat unusual marketing program.

For starters, the Chicago legal community has been treated to a different kind of professional announcement, one that includes a shot of the practitioners.

"As far as image goes," says Ms. Ward, "while on the one hand [the photograph] might appear as an advertising technique, on the other hand we are attorneys in the field of matrimonial law, which is very, very, very personal."

Indeed the picture, taken in a photographer's studio, is not your typical lawyer photo. But then again, says Ms. Ward, matrimonial law isn't like many other areas of law.

People going through a divorce process "open up their souls" to their lawyers, says Ms. Ward, "We thought a photograph would be professional, but we didn't want cheesecake...it does give it a bit of a personal approach."

Ms. Ward notes that other areas of law could benefit from such an approach since, after all, "clients are consumers and they have an absolute right to know all about you, in addition to your license."

Nottage & Ward consists of Ms. Nottage, who was a partner at Chicago's Bell, Boyd & Lloyd, and Ms. Ward who was in private practice, and in setting up their practice, they have carefully outlined whom they want to reach.

The two-color announcement cards, in their typeface, have been sent to "the top 20 law firms in the city," among others, says Ms. Ward. Ms. Nottage explains that many of those firms service primarily corporate clients, so when it comes to divorce matters, they likely refer the client to a firm specializing in that area. And the two partners hope their professional announcement, which for the most part has been enthusiastically received in the community, will lead to those referrals.

Ms. Nottage notes that she and Ms. Ward "wanted to establish an instant identity. We were afraid that since we are women, we would get associated with poverty law."

"We put together a mailing list, determined who are market is and what our approach would be," says Nottage, "rather than a hit-or-miss" approach of people walking in off the street.

They would not detail the rest of their six-month marketing plan-some of which was inspired by Bell Boyd's program-though they say their approach resembles that which doctors in hospitals adopt when looking to attract patients for private practice.

:: Back to News

We are proud sponsors of Little Black Pearl Art and Design Center.

To learn more, click here.

Proud Member of Friends of the Chicago River.

To learn more, click here.

Client Reviews

5 Leslie has been the strongest representation I could ask for

Leslie has been the strongest representation I could ask for in a very complicated, emotional matter. She has continuously looked out for my best interest and the best interest of my son. She is always prompt in getting back to me and in keeping me well informed about my case.
-

Read More Client Reviews

We have the experience.

We are knowledgeable about financial issues. We are experienced in child custody problems and sensitive to the overall needs of the client.

We have the experience to negotiate complex financial issues. The brain trust to maneuver contentious divorce litigation. And the sensitivity and skill to resolve highly charged custody issues.

Contact Us

Where We
Practice

Our practice is concentrated in Cook, DuPage, Lake, Will, Kankakee and McHenry counties.

Nottage and Ward, LLP  | 
10 N. Dearborn, 11th Floor, Chicago, IL 60602

Illinois Family Law Lawyer Disclaimer: The Chicago family law, child visitation, civil union, divorce, or other legal information presented at this site should not be construed to be formal legal advice, nor the formation of a lawyer or attorney client relationship. Any results set forth herein are based upon the facts of that particular case and do not represent a promise or guarantee. Please contact a lawyer for a consultation on your particular divorce matter. This web site is not intended to solicit clients for matters outside of the state of Illinois.

Site design by Two by Four.
Build and Marketing by SLS Consulting | Sitemap